Cervezas 1906
XS
Meetings, plans, obligations. We have less and less time to enjoy ourselves. That’s why, taking advantage of the launch of 1906’s new XS format, we decided to make the most of those small breaks that open up every now and then to introduce it. To spread the word, we didn’t stop at the TV spot. We hacked a digital campaign that found its own gaps within the fastest-consumed media: stories and reels.
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