Javier Iglesias              Creative director About                                                             Moooore about
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MAD/SP
26/09
Creative Director
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I’ve had the privilege of working at agencies like Leo Burnett, SCPF*, Tango, Circus, and Monks, leading projects for brands such as Netflix, Google, BMW, Spotify, Nespresso, Prime Video, Loewe, L’Oréal, Amazon, Estrella Galicia, and Caixabank. At a stage I founded my own production company to experience the craft from every perspective: from the first spark of an idea to its final execution. That journey gave me a 360º understanding of the creative process before coming back to agency life, and that continues to shape how I work today.

I’ve learned that great ideas only thrive when they’re built on collaboration and trust. I believe the best campaigns aren’t always born from individual brilliance, but from strong teams working in sync toward a shared vision and insight.

My work has been recognized by festivals such as Club de Creatividad, Eficacia, El Sol, Clio and Inspirational, but what I value most are the teams and ideas behind each project.

It may seem obvious, but generative AI has naturally become part of my daily creative toolkit as another way to push concepts further and stay ahead of new ways of working.

Though my role now focuses on leading and directing, I’ll always be an art director at heart. I still love getting hands-on, staying close to the craft, and obsessing over the details because that’s where the soul of any great idea truly lives.

©MAD/SP