Amazon Prime Video
Alexia Putellas Documentary
Awards
clio sports awards/out_of_home/shortlist
Men’s soccer often overshadows women’s, where even a single quote from a male player can spark global buzz. To launch the Alexia Putellas documentary, we mirrored that dynamic — using Neymar’s “1% chance, 99% faith” campaign as inspiration to create “1% chance, 99% work.”
This brand hack exposed the inequality between men’s and women’s soccer and featured an interactive billboard with QR codes linking to exclusive content and a manifesto voiced by Alexia herself. The idea spread organically, making it one of the season’s most talked-about sports launches.
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