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eficacia/diversity_and_inclusion/gold
The problem? Prime Video had very little content representing the LGBTQ+ community.
So we created a long-term, multi-channel strategic platform designed to do exactly that — generate content through real stories and turn them into original Prime Video titles, starting with the first ever TikTok-native series.
Over four years, the platform achieved massive reach and gave a voice to thousands of people, producing documentaries, fiction pieces based on true stories, live events, and even a full-fledged film gala.