Javier Iglesias              Creative director About                                                             Moooore about
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Milanuncios
Tv + social campaign




 Sometimes, what you really need is to treat yourself to what you want.
We tailored this new creative territory to align with 'positive consumption' brand positioning, eliminating shopping guilt by buying and selling in second-hand markets.

This campaign was 100% generated in-house using AI to achieve maximum efficiency. It was our response to a pitch where the main challenge was budgetary, especially considering we produced over 45 assets in record time for TV, Instagram, TikTok, and streaming platforms.



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©MAD/SP