Creativity schools
The Portfolio Break
Awards
cdec/ideas/book
cdec/innovation/book
For every 12 hours of shooting, it is estimated that creative directors spend about 4 hours sitting in front of an empty monitor, coffee and sandwich in hand, waiting for a lens change, a set adjustment, or a wardrobe swap.
We decided to take advantage of those dead moments to fill that screen with something creative directors wish they had more time for: viewing student portfolios.
By partnering with the country’s top production companies, we created a movement to give space to those who don’t have it, leveraging a new medium that no one had seen before.
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