Javier Iglesias              Creative director About                                                             Moooore about
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Cervezas 1906
RED: An unscripted short film

For the launch of Red Vintage by Cervezas 1906, the brand was changing its look, its audience, and most importantly, its attitude. An attitude built around improvisation.
So instead of following a script, we decided to embrace improvisation through the eyes of Cris Trenas, producer in Little Spain. No script, just pure instinct.
The result was an unscripted short film, working as a branded content, that embraces the beauty of chaos and celebrates the spontaneous moments that make life, and Red Vintage, worth living.
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©MAD/SP