Javier Iglesias              Creative director About                                                             Moooore about
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Spotify
Sign language version

Awards
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 The release of Rozalén’s latest work took place right in the middle of lockdown restrictions, when putting on a concert was basically a dream.
A situation that made it impossible for deaf people to discover and enjoy her new songs.
We proposed that Rozalén and Beatriz Romero, her sign language interpreter, create a signed version of the album’s unreleased songs so that Spotify could share them three days before the official launch across its social media channels and outdoor advertising circuits throughout Spain. A way to put deaf fans in the front row and, for the first time, let them experience the new songs before everyone else.



©MAD/SP